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GDPR - Data Protection | Constellation Marketing Solutions 

GDPR

Google

Data Collected:

  • Analytics Data: Website usage, user behaviour, IP addresses, and cookies.

  • Advertising Data: User interactions with ads, user preferences, and demographic information.

  • User Information: Location, device information, and search history.

 

Privacy Policy: Google Privacy Policy
 

Ahrefs

Data Collected:

  • Website Analytics: Backlink profiles, search traffic, and keyword rankings.

  • User Interaction Data: Usage patterns, user feedback, and performance metrics.

 

Privacy Policy: Ahrefs Privacy Policy
 

Hotjar

Data Collected:

  • User Interaction Data: Heatmaps, session recordings, clicks, and mouse movements.

  • Feedback Data: Survey responses, form submissions, and user comments.

  • Technical Information: IP addresses (anonymised), device information, and browser type.

 

Privacy Policy: Hotjar Privacy Policy
 

Meta (Facebook)

Data Collected:

  • User Activity: Interactions with ads, pages, and content.

  • Personal Information: Profile information, friends list, and contact information.

  • Behavioural Data: Interests, preferences, and demographic data.

Privacy Policy: Meta Privacy Policy

 

X.com (Twitter)

Data Collected:

  • User Engagement: Tweets, retweets, likes, and follows.

  • Personal Information: Profile data, contact information, and location data.

  • Analytics Data: Device information, log data, and interaction with Twitter content.

Privacy Policy: Twitter Privacy Policy

 

Pinterest

Data Collected:

  • User Interactions: Pins, boards, comments, and likes.

  • Personal Information: Profile details, preferences, and social connections.

  • Analytics Data: Device information, IP addresses, and browsing behaviour.

 

Privacy Policy: Pinterest Privacy Policy

 

Action Items

  1. Update Privacy Policy: Ensure that the company's privacy policy includes details about these third-party services and the data types they collect.

  2. User Consent: Obtain explicit consent from users for data collection by third-party services.

  3. Transparency: Provide clear and accessible information about how and why user data is collected, used, and shared.

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