UX design

UX design, or user experience design, focuses on the journey and experience a user has when interacting with a digital product or website. It aims to keep the user at the centre of every decision to ensure the product or service effectively solves the user's problem.

UX research is vital because it helps us understand the characteristics, goals, and pain points of your users. This understanding allows us to design user-friendly experiences and avoid making assumptions based on stereotypes.

We conduct initial UX research at the beginning of the project to get a clear picture of all potential users, including those who are often overlooked. We aim to avoid narrow views and stereotypes to ensure our designs are inclusive and effective.

We prioritise the user in every decision, use comprehensive research to avoid stereotypes, and involve our clients in each step of the design process. Our goal is to create inclusive, user-friendly experiences that solve real problems and drive growth for your business.

Our UX design process involves several key stages:

Sketching wireframes: We discuss your website's structure and sketch wireframes during our first meeting.

Digitisation: We then map out your website page by page, linking each button and inline link to guide your customers.

Usability Study: We conduct a usability study for the website prototype to ensure smooth navigation.

Launch: Based on the study data, we proceed to launch the website, embedding SEO and linking it to necessary third-party APIs like Google GMB, Facebook, and Instagram. Finally, we hand over the website to your team or continue managing it with a package.

Wireframes are basic sketches of your website's structure. They are essential for planning the layout and functionality of your site, ensuring that each element is user-friendly and effective before moving on to digitisation.

During the usability study, we test the website prototype with actual users to ensure easy navigation and functionality across all pages. This step is crucial for gathering data to make any necessary adjustments before the final launch.

Once the usability study is complete, we embed SEO practices and link the website to important third-party APIs like Google GMB, Facebook, Instagram, and any other relevant platforms. This integration ensures your website is well-optimised for search engines and easily accessible to your target audience.

Yes, we can either hand over the website to your team after launch or continue managing it with a suitable package tailored to your needs.

You can book a free consultation through our website. Visit the 'Contact' section and follow the instructions to schedule your session.