UX design
In user experience design, the “user” comes first. A user is a person who is trying to solve a problem and is looking for a product or service to help them solve it. The user experience is the journey the user takes with that product or service. As UX designers, our goal is to keep the user at the centre of every decision we make and to do that. We need to get to know your user.
Most of the initial UX research that Constellation Marketing Solutions conducts is at the beginning of the project and will be focused on getting to know the characteristics of your users, their goals, and their pain points. Understanding the user empowers us to design experiences that are helpful or easy to use.
One of the critical challenges of getting to know your users are avoiding taking a narrow view of the user or making assumptions about what users need based on stereotypes. Users who seem to be different from one another might have shared wants and needs. Constellation Marketing Solutions make sure to step back and get a clear picture of all potential users–which often means that we’ll need to specifically plan to address the needs of users who are often overlooked.
How We Build User Experience Designed Website
UX DESIGN
User experience design is the process of defining the experience a user would go through when interacting with a digital product or website. Design decisions in UX design are often driven by research, data analysis, and test results rather than aesthetic preferences and opinions.
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In our first meeting, we will discuss how you wish to build your website using UX Design. Sketching out your wireframes, and once you are happy we move on to the next stage digitising the wireframes.
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We will start to map out your website page by page with your customers in mind linking in each page, button and any inline links you may need to guide your customers around your new website.
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We will then conduct a study for the prototype website to make sure users can navigate through each of the pages.
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Once we’ve conducted the study and have significant data to launch the website, we then take on the next steps of embedding the SEO linking it into Google, GMB, Facebook, Instagram and any other third-party APIs you may need. We then handover the website to your team or we can carry it on with a package