PPC Agency in Liverpool for Businesses That Count Every Pound
Google Ads for businesses that want enquiries, not impressions
Constellation Marketing Solutions manages Google Ads for Liverpool and Northwest businesses. Campaigns are built and run by a Google Ads Search certified practitioner and reported monthly with every pound of spend accounted for. You own the ad account. We never hold it hostage.
What pay-per-click should do for a local business
Paid search is the fastest way to put a business in front of someone who is searching for exactly what it sells, in exactly the area it serves, at the moment they want it. For a heating engineer, that is a homeowner with no hot water. For a surveyor, it is a buyer with a mortgage offer and a deadline. The job of a PPC agency is to make sure that ad spend reaches those people and nobody else, and to prove it with numbers.
Most wasted budget in local accounts comes from four places. Broad match keywords that pull in irrelevant searches. Campaigns running outside the area the business can serve. Ads showing at hours nobody answers the phone. And no conversion tracking, so nobody knows which clicks became calls. We fix all four in the first fortnight.
What we do
Account build or rebuild. Campaign structure by service and area, tight keyword match types, negative keyword lists from day one, and ad copy that says what you do, where, and why a buyer should pick you.
Conversion tracking. Calls, form submissions and booking clicks tracked in Google Ads and Google Analytics, so every report shows cost per enquiry, not cost per click.
Landing pages. Where your existing pages will not convert paid traffic, we build pages that will. One service, one area, one clear next step.
Ongoing management. Weekly search term review, bid and budget adjustment, ad testing, and negative keyword additions. The account improves every month because someone is looking at it every week.
Reporting. Spend, clicks, enquiries, cost per enquiry and return against your target, every month. If a campaign is not paying its way, the report says so and recommends what to do.
What it costs
Management is charged as a fixed monthly fee for a fixed scope, stated in writing before any spend starts. Media spend is paid directly to Google from your own card, so there is no mark-up and no money of yours sitting in our account. Ask on the first call and you will get a straight figure.
Who we work with
Trades and home services, professional services and specialist B2B businesses in Liverpool, Wirral, St Helens, Warrington, Chester and across the Northwest. If your average job is worth hundreds or thousands of pounds, paid search almost always pays for itself when it is run properly.
Frequently asked questions
How much should a Liverpool business spend on Google Ads?
Enough to generate statistically meaningful data. Below a sensible minimum the account cannot learn fast enough to improve. We recommend a starting budget after the first keyword research, based on the search volume and cost per click in your sector, and we say in writing what we expect it to produce.
Do you charge a percentage of spend or a flat fee?
A flat monthly fee for a fixed scope, stated in writing before any spend starts. The ad account is in your name and the media is billed to your card.
Will I own my Google Ads account?
Yes. The account is created in your name, the billing is on your card, and we are added as a manager. If we part ways you keep the account and all its history.
How quickly will PPC produce enquiries?
Ads can be live within a week of sign-off. The first enquiries normally follow within days of going live, and the account reaches a stable cost per enquiry after four to eight weeks of optimisation.
Can you run Meta or LinkedIn ads too?
Yes. Google Search is where most local enquiries start, so we recommend it first. Meta and LinkedIn are added where the audience and the offer justify them, and reported in the same monthly format.
Why not just use Google’s automated recommendations?
Some are useful and some increase spend without increasing enquiries. We review every recommendation against your cost per enquiry before applying it. Automation is a tool, not a strategy.
To find out what Google Ads could produce for your business, book a 30-minute call or phone 07703 611250.
