AI SEO That Gets You Found in Google and Quoted by AI
AI SEO is search engine optimisation done for two audiences at once. The first is Google's ranking system, which still sends most of the traffic a UK business receives. The second is the set of AI engines that now sit on top of search and inside it, from Google's own AI Overviews and AI Mode to ChatGPT, Perplexity and Gemini. Constellation Marketing Solutions builds pages that satisfy both, and uses AI tooling to do it faster and with more evidence than a conventional agency can.
Two audiences, one page
A page that ranks well in Google and a page that gets cited by an AI engine share most of their DNA. Both need a clear topic, a direct answer near the top, headings that match how people ask, dated facts from sources that can be checked, and a site around them that proves the business is real. Where they differ is in emphasis. Google rewards breadth of coverage and links from other sites. AI engines reward precision, entity clarity and corroboration from sources they already trust.
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We write for both at the same time. Every service page and article is built from a question a buyer actually asks, answers it inside the first sixty words, then earns the right to be read further with depth and evidence. The result ranks, and it quotes well.
How AI is used in the work
We are open about where AI sits in the process, because a buyer deserves to know. Research is accelerated with Ahrefs and with language models that read competitor pages, cluster search terms and surface the questions a market is asking. First drafts are produced quickly. Editing, fact-checking and the final voice are done by a person, and every statistic that survives into a published page is traced to a named primary source with a date. Nothing is published that cannot be defended.
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We also audit our own output for the patterns that mark machine-written text, because those patterns are now recognised by readers and, increasingly, by the engines themselves. Content that reads like a template does not get cited.
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What an engagement covers
Audit and baseline. Where you rank today, what you are cited for, which competitors are winning the terms you want, and which technical faults are holding the site back. You get the data, not a summary of it.
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Search term research. The commercial terms worth winning in your market, with volumes and difficulty from Ahrefs, mapped to the pages that should own them. Easy wins first, authority terms second.
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Page rebuilds. The service pages that matter, rewritten to answer first and evidence second, with structured data that says the same thing the visible text says.
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Technical foundation. Titles, descriptions, canonicals, redirects, indexing rules, crawler access for AI bots, page speed. On Wix, WordPress or whatever you run.
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Authority. Mentions and links from the sources Google and the AI engines already trust in your sector. Directories, trade bodies, regional press, client sites, podcasts.
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Reporting. A monthly report showing rankings, clicks, AI citations and enquiries, in a format that takes five minutes to read. If a number has gone the wrong way, the report says so and says why.
Who this is for
Owner-managed businesses whose buyers research before they call.
Owner-managed businesses in Liverpool and the Northwest, and UK businesses further afield that want a senior practitioner on the account. Trades with high-value jobs, professional services, specialist B2B and niche e-commerce do best, because their buyers research before they call.
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Chris Welford FCIM founded Constellation Marketing Solutions in Liverpool in 2022 after more than twenty years in marketing. He is a Fellow of the Chartered Institute of Marketing, a Professional Member of BCS, The Chartered Institute for IT, and holds Google's AI Professional Certificate and Google Ads Search certification. He does the work on every account. There is no account manager between you and him.
