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Chris Welford
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Join date: Jul 7, 2024
Posts (28)
Aug 10, 2026 ∙ 15 min
What Generative Engine Optimisation Can and Cannot Do
What Generative Engine Optimisation Can and Cannot Do
Generative engine optimisation, or GEO, is the practice of getting your business named, quoted, or cited in the answers that AI tools like ChatGPT, Google's AI Overviews, and Perplexity produce.
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Apr 16, 2026 ∙ 12 min
Why Consistent Content Marketing Beats Budget: The Advantage Most Northwest Businesses Have Left on the Table
Most marketing conversations in the North West of England begin with budget. How much should we spend? What will we get back? Can we afford paid ads right now? These are reasonable questions, but they belong second in the queue, not first. The first conversation is about showing up.
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Jul 17, 2025 ∙ 11 min
Unlocking Growth: How Liverpool Business Owners Can Dominate Local Search with AI-Driven SEO
Liverpool's always been a city that embraces change. From its maritime heritage to the Beatles revolution, we've never been ones to shy away from innovation. Today, that same spirit continues to drive how we conduct business online.
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